DLF Realty Sets New Benchmark with Rs 7,200 Crore Sales Triumph as DLF Privana South in Gurugram Swiftly Sells Out
In a groundbreaking achievement, DLF Realty has secured a remarkable Rs 7,200 crore in sales from its latest premium residential complex, DLF Privana South, located in the heart of Gurugram. The upscale residential offering situated in Gurugram’s Sectors 76 and 77 witnessed an astounding sellout within an astonishingly brief period of 72 hours during its pre-launch phase, encompassing approximately 25 acres of prime real estate.
DLF Privana South, positioned as a private enclave, boasts 1,113 premium properties spread across seven meticulously designed buildings, featuring opulent 4 BHK apartments and penthouses. The development is an integral part of the expansive “DLF Privana” project, extending across roughly 116 acres in the strategically significant Sectors 76 and 77. Notably, the development offers breathtaking views of the Aravalli Range and is strategically located in close proximity to the future 10,000-acre Safari Park.
Aakash Ohri, the Joint Managing Director and Chief Business Officer at DLF Home Developers Ltd, hailed the swift pre-launch sellout as a testament to the growing demand for high-rise luxury developments offered by DLF. In a bid to discourage bulk bookings and ensure fairness, each buyer was allocated only one unit. Impressively, around 25% of the sales were attributed to Non-Resident Indians (NRIs). The booking amount, set at Rs 50 lakh, deviated significantly from the industry standard of Rs 10 lakh, underscoring the exclusivity and desirability of the project.
Ohri underscored the project’s strategic significance as DLF’s foray into the region, strategically positioned near the convergence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway), and CPR. This ensures swift accessibility to key city hubs and beyond, with the added advantage of being surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses.
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DLF Privana South stands out not only for its impressive sales figures but also for its commitment to green spaces and open areas. With less than 15% of the ground covered, the development dedicates an impressive 85% to greenery and open spaces. Each apartment within DLF Privana South is meticulously designed, offering residents unparalleled space and innovation in living.
Sectors 76 and 77 are emerging as the next nerve center of Gurugram, strategically positioned to provide unrivaled benefits. The area is well-connected, offering direct access to all of Gurugram and Delhi’s key centers, facilitating convenient road travel to prominent locations such as Jaipur, Manesar, Sonipat, Karnal, Panipat, and beyond.
The neighborhood boasts excellent connectivity to commercial projects such as DLF Corporate Greens, TCS, the anticipated Amex Campus, and dedicated commercial sectors covering approximately 385 acres (Sectors 75 and 74A). This includes outstanding resorts like ITC Grand Bharat, Tarudhan Valley, Karma Lakelands, and Golden Greens, along with prominent golf courses, contributing to a diverse and active social infrastructure.
DLF, with a legacy of over 158 real estate projects covering more than 340 million square feet, has a development potential of 215 million square feet in the residential and commercial segments. The group’s annuity portfolio exceeds 42 million square feet. Focused on building and selling residential homes, DLF also engages in the development and leasing of commercial and retail assets. The success of DLF Privana South marks yet another milestone in DLF’s extensive real estate journey, solidifying its position as a leader in the industry.